An integrated advertising campaign like the one shared here helps to maximize the advertising budget. Integration happens when we build media plans based on an integrated strategy. For instance, we may add radio to the plan for frequency of messaging at drive-time, or outdoor train wraps for brand awareness in metro, or include video and digital display on Youtube for deeper targeting. We build a story and strategy for each channel that connects to an overall theme for the season. Integration may include TV and Cable, Radio, Digital Display, Outdoor, Live Events, Print, Sponsorships, Direct Mail, and more.
Integrated advertising campaign delivers results
The promise of integrated means the campaign story framework is consistent across the mix. During the launch phase of Oregon’s Health CO-OP’s 2013-2014 season, we executed as a full-service creative agency, with fully integrated campaigns. Through the power of integration and a strong member-engagement story, we were able to maximize the CO-OP’s nonprofit-sized budget compared to their larger competitors, twelve all told in the Oregon insurance market.
The images below showcase a year-long brand awareness campaign in the Portland metro area with the TriMet trains and busses, along with well-positioned billboards.
Radio Spot: Everyone Is Welcome
Radio Spot: Dance to Your Own Beat