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Nonprofit Health Insurance that Dares to Listen

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TV Spot for Open Enrollment

To maximize our nonprofit budgets, we integrated TV and Cable, Radio, Digital Display, Outdoor, Live Events, Print, Sponsorships and Direct Mail. We added radio to the plan for frequency of messaging at drive-time, outdoor train wraps for brand awareness in Metro, included video and digital display on Youtube for deeper targeting. We built a story and strategy for each channel that connects to an overall theme for the season.

Radio Spot: Everyone Is Welcome

<p>00:15 [audio mp3="http://dojoagency.com/wp-content/uploads/2014/03/ORHealthCoOp-OHC-15-02R-13EveryoneIsWelcome.mp3"][/audio] </p>

Radio Spot: Dance to Your Own Beat

<p>00:30 [audio wav="http://dojoagency.com/wp-content/uploads/2014/03/ORHealthCoOp-DanceToYourOwnBeat30-MixV4.wav"][/audio]</p>

The images below showcase a year-long brand awareness campaign in the Portland metro area with the TriMet trains and busses, along with well-positioned billboards.

Image from the Oregon's Health Co-Op, train wrap
Image from Oregon's Health Co-Op Campaign, van wrap
Image from Oregon's Health Co-Op Campaign showing poster of price drop