Method
What's your storyline?
Brand Archetypes
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Archetypes illustrate universal patterns that influence behavior. We use these common plots to help uncover brand attributes. Here are six plots that generate thoughtful conversation in our brand discovery sessions.
Overcoming the Monster
Men in Black ® Sony Pictures
Rags to Riches
Cinderella ® Walt Disney
The Comedy
The Hangover ® Warner Bros.
The Quest
LOTR ® New Line Cinema
The Rebirth
The Christmas Carol ® Walt Disney
The Voyage and Return
The Goonies ® Warner Bros.
Production disclaimer: we did not work on these six films nor do we own any rights