We were delighted to support Amabilis founder, Brian Abrams, on his remarkable quest to reinvent traditional apparel and products. We helped to create and launch the Amabilis brand. To do so, we worked closely with Brian and the Amabilis team for several months to uncover an authentic experience that spoke to the Amabilis product strategy and resonated with the core audience. Brian’s experience designing products for Special Forces and competing in mountain sports make Amabilis a fascinating story. His dedication to craftsmanship and customer service have made Amabilis a 2-time Kickstarter champion.

Shop for Amabilis gear at amabilisgear.com. We created the custom UX, designed and coded this eCommerce site. Amabilis is fashionable gear and thoughtful apparel on the road to adventure. Amabilis keeps what works from classic products but evolves the experience with modern details and smart fabrics.

Amabilis Mountain, namesake and test grounds, is a playground for every route to adventure for thousands of hikers in the Pacific Northwest. Amabilis Mt. is an accessible adventure outside Seattle just beyond Snoqualmie Pass. It boasts inspiring views of Kachess Lake, Mt. Rainier and the surrounding Cascades. If you get to the summit, it’s likely you’ll find Brian there.