Digital Engagement with Healthy Results
Integrated digital marketing campaigns, like the samples below, help improve ROI results for digital media spending and ensures that you leverage campaign assets. Fully integrated digital affects numerous aspects of an organization, for marketing, sales, customer service, recruitment, fulfillment and operations. We use Websites, SEO, SEM, social media, email, display, and interactive tools that we jam with relevant narrative, with messaging, masthead, imagery and videos. We build landing pages with strong stories and sharable content, to drive traffic and evolve quickly based on metrics.
Integrated Digital, When Engagement Becomes a Sale
Targeting campaigns: Find super fans among targets, their office managers, and their networks. Create target list of influencers for approval.
Surround campaigns: Create key sponsorships, PR & targeted ads. Connect with influencers through their professional societies and associations. Make connections to Web sites focused for specialty areas. Gain community interest by sharing stories.
Awareness campaigns: Communicate directly to share core messages. Personalize to show we understand the challenges of “what it is like to be you”. Emphasize thought leadership. Create tools for the sales team to share.
Fresh experiences earned results
We defined Oregon's Health CO-OP digital brand with fresh experiences and fantastic results. This includes new homepage layouts, Google Ads and associated landing pages, and Facebook campaigns and graphics.
Our Google Ad campaigns drove phenomenal sales results for the CO-OP. Pay-per-click Google Adwords outperformed all other vehicles once we integrated SEO, landing pages and re-marketing campaigns. This included a CPA of $85 per customer.
On Facebook at launch, we averaged 1000 new fans per month for five months. We built the community from zero, one by one, with engaged, authentic fans. Social engagement was up 400%.
