Manifesto Is Good Radio
Brand Manifesto Radio Spot
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Oregon's Health CO-OP culture during their launch phase empowered under "Obamacare" was an ideal candidate for the community call-to-action intent of a Manifesto Statement. Often the Manifesto is an internal call to action for employees, to help teams collaborate and to understand a new brand direction. (In this case, our final Manifesto was even painted on the walls inside the offices.) We take great care to create a corporate manifesto statement. At the heart of the statement is the authentic truth, the reason, the white-hot urgency, that propels the mission forward. It is a call to arms; a siren for like-minded individuals to join a cause and in doing so become fulfilled as the community moves into action. <em>Organizations with brand manifestos are in good company, with modern legends like Frank Lloyd Wright, Dieter Rams at Braun, and Steve Jobs. Can your brand live up to its own manifesto?</em>
Everyone Is Welcome
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<p>We scripted and produced numerous radio spots like these for Oregon's markets. The scripts began with the CO-OP's brand manifesto. Our successful media strategy was to begin with a brand awareness message that evolved to pulse sales messaging throughout the year in key markets during open enrollment deadlines. Our strategy complemented the CO-OP's brand marketing and sales plans. Each radio spot included :30, :15, :05 second versions based on the media buys we bartered.
Dance to Your Own Beat
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Simple Plan
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Run by Members
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